For years, I felt like the dream of 'good hair' was simply out of reach for me. Bad hair days left me emotionally drained and so low on confidence. After experiencing 99 problems on my hair journey from hair loss, scalp concerns to hair breakage, hair thinning and excess shedding. I discovered that most products merely masked the issues. Modern haircare, I realised, seemed designed to sustain problems, fuelling a cycle of consumption rather than fostering genuine hair health. 

I knew I wasn't the only one feeling this way. I'd seen so many others struggling with the same issues. This longing for better haircare ignited something within me. Inspired by tales from my African grandmother about traditional hair care secrets that fostered long, healthy hair. I became a hair historian, studying heritage-based remedies along with the latest scientific advancement in haircare and spent the next 5 years developing a haircare system that finally made attaining healthy hair feel effortless

The vision of Antieke (meaning 'ancient') was born. We bridge timeless African heritage with modern routines, offering solutions that don't just conceal concerns, but genuinely help women unlock their best hair yet!

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Heritage haircare infused with African botanicals powered by science did not exist, so I created it. Antieke is the next big thing in haircare. Centred around healthy hair, self expression and hair joy. Our products are formulated with time tested heritage ingredients to protect, strengthen and nourish your hair no matter how you choose to style it. Giving you complete hair freedom and haircare you can rely on 

Michelle

British-Zimbabwean Female Founder

Heritage Infused

Created from a need to reconnect with our heritage to nourish our textured hair through the use of powerful African botanicals.Rooted in tradition, we formulated around African wisdom and ingredients clinically proven to unlock your best hair yet for all hair types.

Three women in patterned dresses working together outdoors.
Two large pods and a split pod with seeds inside.

Hair care centuries 

in the making 

Our Formulations are steeped in heritage. Taking inspiration from A Beauty an African beauty approach to haircare. We use ingredients that have been used for centuries by women to help care and protect their hair.

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